


Equipped with this ambitious goal of ours, we'd like to capture the imagination of as many people as we can. We will be embarking on a two-week music odyssey to at least 16 different places around Singapore (further elaborated below). We have designed specific themes for each day, namely Youth, Heartlands, Tourists, and Orchard Road. This will also allow for a uniform direction for our marketing and creative efforts, resulting in a loud and resonant message on who we are and what we intend to accomplish. This is the start of our transformation! |